HOW TO OPTIMIZE YOUR TITLE TAG AND META DESCRIPTION?

Title tags and meta descriptions are the first elements that your users discover in the SERPs (Search Engine Results Page) after performing their search. No need to explain the importance of this data in the ranking of your pages.

In fact it's too hard to resist ... THAT'S WHAT'S MORE IMPORTANT!

Indeed, the title tag and meta description are among the main criteria used by the famous Google algorithm to position your pages.


So what are the rules to follow to optimize perfectly these tags? Which are the errors to avoid ? How to succeed to seduce both Google robots and your visitors? Discover in this post all the keys to perfectly configure your title tags and meta descriptions.

Title tag: What are the rules for optimization?

It is important to note that the title tag has a double issue for referencing your pages. Indeed, it must meet the requirements set by the Google rules and respond at the same time to the expectations of users on the query typed.

Google Relevance

 Here are Google's key optimization guidelines for your title tags. These allow Google's robots to better understand your pages and therefore the query on which you want to position yourself!

• Insert the worked keyword in the title tag of your page.
• Preferably place the key phrase at the beginning of the title.
• Work the lexical field of the subject treated in the page.
• Do not repeat the query multiple times (risk of over-optimization)
• Do not use a similar title on another page of the site.
• Favor a good syntax rather than a list of keywords.

* We recommend not to exceed 60 characters for the title tag at the risk of being cut by three points of suspension and become irrelevant to Google.

User experience

Here are some tips to seduce users and increase your chances of a user clicking on your result over another when they discover the search results on the search engine.

• Put yourself in the shoes of the user who does the research.
• Identify the needs and issues of the request.

Pause ... You did the hard part! Now that you know exactly what the user is waiting to find as a result of his research, answer his request clearly, neatly and seductively!

• Highlight the flagship argument related to the query
• Include punctuation to bring your title to life
• Feel free to insert business data

For example on a request of type "cheap furniture", put forward a reduction of type -60% can be catchy. Come on, I'm starting, here's what an attractive title could give on the query:

Cheap furniture: Get 60% off all products!

How to optimize your meta description?

 

Unlike the title tag, the meta description has the single and simple purpose of seducing your users because it is no longer part of the positioning criteria by Google. So we are talking about an indirect ranking effect because if you offer a great user experience to your visitors, then Google will take this factor to better position you. 

 User experience

Longer than the title tag, the meta description is the logical consequence so take the opportunity to expand and argue your ideas even more. Always keep in mind what the user is looking for and do not do a classic treatment of the word itself.

* We advocate for the meta description not to exceed 150 characters at the risk of being cut by three ellipsis and lose relevance in the eyes of Google.

Some tips to go further!

To go further and clear your doubts or be certain of your choices, nothing better than a keyword research to refine your understanding of a query. Indeed, by taking again the example treated in this post, it would be judicious to analyze the lexical field and the associated queries.

• Do some related research with the Google Keyword Tool
• Analyze sites well positioned in Google's results (first 2 pages)
• Use semantic tools to soak up the lexical field
• Do not hesitate to brainstorm with others to confront your ideas

Sometimes our understanding of a query is not true and it is important to use powerful SEO tools to refine the keyword's issues.

Backlinks are very important after you write your blog and set the meta title and description. Do you want to know how to create backlinks in 2019 then click here.

Conclusion

Google will always position the site that best responds to the question that the user poses by conducting his research and it starts with a perfect optimization of its meta data (Title and Meta description).

It is therefore necessary to find what is hidden behind the queries, beyond the simple definition of the term typed. If you've got a clear answer to Google's technical criteria while delivering content that appeals to users, then you'll likely have a good position.